RPG Card Services: Complete Digital Transformation for Gift Card Distribution
How a leading prepaid card provider modernized operations with web app development, ERP implementation, and eCommerce transformation
A Leading Gift Card & Prepaid Card Provider
RPG Card Services is a leading provider of gift card and prepaid card solutions, offering employee incentives, customer loyalty programs, and government assistance solutions across the United States and Canada. The company distributes over 15 million cards annually and provides comprehensive program management services.
Visit rpgcardservices.comCompany Snapshot
Industry
Gift Card & Prepaid Card Solutions
Location
United States & Canada
Reach
15M+ Cards Distributed Annually
Specialty
Employee Incentives, Loyalty & Government Solutions
Legacy Systems Limiting Growth Potential
RPG Card Services faced significant operational challenges due to outdated systems, manual processes, and disconnected business functions that could no longer support their growing distribution demands.
Need for an Online Platform
RPG sought an advanced online solution to streamline gift card distribution.
Manual Order Processing for Gift Cards
The absence of an automated web portal required manual handling of orders, leading to delays and errors.
Legacy ERP System
RPG’s existing homegrown DB2-based ERP system was outdated and lacked modern features.
Integration Across Business Functions
RPG needed a solution that seamlessly connects ERP, CRM, and customer support services.
Solutions and Key Steps Taken
A comprehensive multi-phase digital transformation from strategy through full deployment.
Digital Innovation Workshop
Captivix conducted an in-depth workshop with RPG's leadership team to assess current challenges and define a roadmap for digital transformation. This session focused on:
Data Analysis: Understanding inefficiencies and streamlining data management
Technology Selection: Evaluating ERP and CRM solutions aligned with business needs
Infrastructure Evaluation: Ensuring system scalability, automation, and security
Web App Development & Gift Card Distribution System
Captivix developed a custom web application to digitize and automate RPG's gift card distribution operations:
Automated Gift Card Ordering & Distribution: Eliminating manual processing
Enterprise Integration & Security: SSO authentication and Concur PO integration
Advanced Business Intelligence Dashboards: Power BI for real-time analytics
AI-Powered Demand Forecasting: Machine learning models for predictive ordering
ERP Consulting & Software Selection
Captivix guided RPG through a structured ERP evaluation process to find the right platform:
Discovery & GAP Analysis: Identifying inefficiencies in current processes
ERP Evaluation: Shortlisted Business Central and NetSuite for comparison
Platform Selection: Selected Dynamics Business Central for unified ERP, CRM, and help desk
Implementing Dynamics Business Central as ERP System
Captivix led the end-to-end implementation of Dynamics Business Central, replacing RPG's legacy DB2 system:
Data Migration: From DB2-based homegrown system to Business Central
Automation of Core Processes: Quote-to-cash, procure-to-pay, and fraud prevention
Cloud Deployment: Hosted on Microsoft Azure for scalability and reliability
Training & Change Management: Comprehensive training for seamless adoption
eCommerce & Order Management Modernization
Captivix modernized RPG's digital commerce capabilities for an enhanced customer experience:
Enhanced Website & eCommerce Capabilities: Modern, user-friendly online platform
Seamless Integration with ERP & CRM: Real-time tracking and order synchronization
Automated Order Processing: Streamlined workflows for faster fulfillment
Measurable Results
Transformative outcomes that demonstrate the power of comprehensive digital transformation.
30%
Reduction in Operational Costs
Automated order processing and procurement significantly reduced manual workloads.
50%
Faster Order Processing
Real-time ERP and web app synchronization improved fulfillment speed and accuracy.
40%
Increase in E-commerce Efficiency
AI-powered recommendations and seamless gift card management boosted online sales.
15M+
Cards Distributed Annually
Scalable platform supports growing distribution volume across US and Canada.
“Their willingness to immerse themselves in solving an issue was the most impressive trait I found about Captivix. The weekly live demos and transparent project management kept us informed at every stage. Captivix delivered the project within budget and exceeded expectations.”
Julie Feece
RPG Card Services
Technologies & Tools Used
The technology ecosystem that powers RPG Card Services' digital operations.
Microsoft Dynamics 365 Business Central
ERP
Microsoft Dynamics CRM
CRM
Microsoft Azure
Cloud
Power BI
Analytics
Custom Web Application
Web App
SSO & Concur Integration
Security
Conclusion & Future Vision
RPG Card Services' successful digital transformation streamlined operations, modernized their ERP and eCommerce platforms, and enhanced customer engagement. Moving forward, the company aims to:
AI-Powered Customer Service
Expand AI-powered customer service for support and personalized promotions.
Automated Order Management
Implement AI model to further automate order management, distribution, and fraud prevention.
Predictive Analytics
Leverage predictive analytics for optimizing sales and distribution strategies.
This case study highlights the power of comprehensive digital transformation in modernizing gift card distribution, enhancing operational efficiency, and driving sustainable growth.
Project Duration
Comprehensive multi-phase digital transformation
Scope
Web app development, ERP & CRM implementation, eCommerce modernization, and cloud migration
Outcome
50% faster order processing with 30% cost reduction and seamless ERP-CRM integration
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