Navistar: Pricing Optimization & ERP Integration for Enterprise Excellence
How Navistar optimized enterprise-wide pricing processes across acquired companies with automated BOM cost calculation and strategic pricing optimization

A Leading Commercial Truck Manufacturer
Navistar is a leading manufacturer of commercial trucks, buses, and diesel engines. With a global presence, the company is known for its innovative approach to transportation and commitment to delivering high-quality vehicles and parts. As Navistar expanded through acquisitions, integrating diverse pricing and cost management systems became a significant challenge.
Visit navistar.com ↗- Industry
- Commercial Trucks & Transportation
- Headquarters
- United States
- Reach
- Global Manufacturing & Distribution
- Specialty
- Trucks, Buses, Diesel Engines
Fragmented Pricing Across Acquired Companies
Navistar faced significant pricing challenges as a result of acquiring multiple companies, each with its own pricing models, cost structures, and legacy systems.
Inconsistent Pricing Structures
Disparate systems from a dozen acquired companies resulted in pricing inaccuracies across trucks and parts.
Inefficient Cost Calculation
Manual efforts to calculate the Bill of Material (BOM) costs were time-consuming and error-prone.
Revenue Loss & Competitive Disadvantage
Some prices were too high, leading to lost sales, while others were too low, leaving potential revenue on the table.
Limited Data Integration
A lack of system interoperability made it difficult to streamline and automate pricing calculations.
Solutions and Key Steps Taken
A phased approach to pricing transformation, from assessment to full deployment and automation.
- 01
System & Data Integration Assessment
DiscoveryAssessmentStrategyCaptivix conducted a comprehensive assessment of Navistar's pricing infrastructure across all acquired companies to identify gaps and define a unified strategy:
- Evaluated existing pricing models from acquired companies
- Mapped inconsistencies across different BOM cost structures
- Determined technical gaps preventing system interoperability
- 02
Automated Bill of Material (BOM) Cost Calculation
AutomationBOM EngineIntegrationCaptivix developed and deployed a unified BOM cost calculation engine to standardize pricing across Navistar's operations:
- Developed a unified pricing engine standardizing cost calculations across different truck and part configurations
- Connected disparate databases to generate real-time cost estimates
- Leveraged algorithms to determine optimal pricing strategies
- 03
Strategic Pricing Optimization
PricingOptimizationMarket AnalysisCaptivix implemented strategic pricing optimization to ensure Navistar's prices were competitive and profitable:
- Incorporated competitive analysis and real-time market trends for market-responsive pricing
- Prevented underpricing by setting minimum margin thresholds
- Reduced manual intervention with automated workflows for pricing approvals
- 04
Implementation & Training
DeploymentTrainingAnalyticsCaptivix ensured a smooth rollout of the new pricing engine and prepared Navistar's teams for long-term success:
- Rolled out the new pricing engine across Navistar's divisions
- Conducted training sessions for sales, finance, and operations teams
- Established analytics dashboards to track pricing performance and adjust as needed

Measurable Results
Transformative outcomes that speak to the power of automated pricing optimization and enterprise system integration.
Additional Sales Revenue
Optimized pricing strategy contributed to tens of millions in additional sales.
Pricing Accuracy
Reduced pricing errors by integrating automated cost calculations across all divisions.
Manual Work Saved
Eliminated thousands of hours previously spent on manual pricing adjustments.
Enterprise Pricing
Seamless integration of pricing across all acquired businesses into one system.
The Captivix team played a crucial role in optimizing Navistar's pricing systems. His innovative approach to IT and pricing automation streamlined operations and significantly enhanced our sales and profitability.
Technologies & Tools Used
The technology ecosystem that powers Navistar's unified pricing operations.
Conclusion & Future Vision
Navistar's successful pricing transformation unified enterprise-wide pricing processes, automated BOM cost calculations, and optimized pricing strategies. Moving forward, the company aims to:
AI-Driven Pricing Analytics
Leverage AI-driven pricing analytics for real-time demand-based adjustments.
Supply Chain Cost Optimization
Further optimize supply chain cost calculations to enhance profitability.
Expanded Automation
Expand automation capabilities for continuous pricing improvements.
- Project Duration
- Multi-phase pricing transformation across acquired companies
- Scope
- System integration, BOM automation, pricing optimization, and training
- Outcome
- Tens of millions in additional revenue with unified enterprise pricing
Explore how other companies have transformed with Captivix
Frequently Asked Questions
How long do these projects typically take?
Project timelines vary based on scope and complexity. Most implementations range from 3 to 12 months, with our team working closely with yours to define clear milestones and deliverables from day one.
Can you work with our existing systems?
Absolutely. We specialize in integrating with existing ERP, CRM, and operational tools including Dynamics 365, SAP, Salesforce, and custom applications. Our approach builds on your current infrastructure rather than replacing it.
What kind of ROI can we expect?
ROI varies by project, but our clients typically see measurable improvements within the first 90 days. Common outcomes include 30-60% reduction in manual processes, improved data accuracy, and significant cost savings across operations.
Do you offer ongoing support after implementation?
Yes. We provide comprehensive post-implementation support including system monitoring, user training, optimization services, and dedicated account management to ensure long-term success.
How do we get started?
Book a demo with our team. We'll review your current challenges, discuss potential solutions, and outline a clear path forward — whether that's a focused deployment, full implementation, or strategic consultation.
Ready to Achieve Similar Results?
Let's discuss how we can help transform your operations with the right technology and strategy.

