CathayLA: ERP Modernization & E-Commerce Transformation for Food Distribution Excellence
How a premier Asian food distributor modernized operations with ERP customization, e-commerce optimization, and mobile app development
A Premier Asian Food Distributor
CathayLA is a premier food and beverage distributor specializing in premium Asian food products. Serving both retail and wholesale customers, CathayLA has become a trusted supplier for restaurants, grocery stores, and specialty food retailers across the United States. Known for its quality products and commitment to excellence, CathayLA continues to strengthen its market presence through innovative digital solutions.
Visit cathayla.comCompany Snapshot
Industry
Food & Beverage Distribution
Headquarters
Los Angeles, California
Reach
National Distribution
Specialty
Premium Asian Food Products
Legacy Systems Limiting Growth & Efficiency
CathayLA faced significant operational challenges due to outdated ERP infrastructure and disconnected e-commerce systems that could no longer support their growing business demands.
Outdated ERP System
The existing Microsoft Dynamics NAV lacked real-time inventory tracking and automated workflows, hindering supply chain efficiency.
E-Commerce & ERP Discrepancies
Orders processed through WooCommerce were not fully synchronized with Microsoft Dynamics Business Central, leading to delays and inventory mismatches.
Limited Online Customer Engagement
The outdated e-commerce platform, with its outdated UX/UI, impacted customer retention and sales conversions.
Lack of Mobile Accessibility
The absence of a mobile app limited customers’ ability to place orders on the go.
Solutions and Key Steps Taken
A phased approach to ERP modernization, e-commerce optimization, and mobile app development.
Digital Innovation Workshop & Opportunity Identification
Captivix conducted an in-depth workshop with CathayLA's leadership team to assess current challenges and define a roadmap for digital transformation. This session focused on:
Modernized Microsoft Dynamics Business Central for enhanced automation, scalability, and real-time financial and inventory management
Upgraded WooCommerce store to ensure seamless ERP integration and optimized modern user experience
Identified and implemented automation opportunities for order processing, customer notifications, and supplier coordination
Solution Implementation
Captivix implemented a comprehensive solution to modernize CathayLA's operations:
Customized Microsoft Dynamics Business Central for improved financial and inventory oversight
Upgraded WooCommerce store with modern UI design and enhanced customer engagement features
Implemented advanced inventory optimization tools for procurement and warehousing
Deployed the Captivix UNO Plugin to synchronize real-time order, customer, and inventory data between WooCommerce, Business Central, and warehouse systems
Launched customer self-service portal with order tracking, invoicing, and purchase history
Developed a mobile app for on-the-go ordering
Measurable Results
Transformative outcomes that speak to the power of ERP modernization and e-commerce optimization.
30%
Increase in Online Sales
Modernized WooCommerce platform and mobile app enhanced customer engagement and boosted conversion rates.
50%
Faster Order Fulfillment
Real-time synchronization between ERP and e-commerce streamlined order processing.
40%
Reduction in Manual Workflows
Automation eliminated redundant tasks, improving overall operational efficiency.
Seamless
System Integration
Captivix UNO Plugin unified all business systems in real-time.
“The first phase of the project has wrapped up; the updated and more functional website has been launched to great customer satisfaction. Captivix's team has done an excellent job executing the project and is very punctual. They clearly explain project details and communicate via Zoom and emails.”
David Lee
CathayLA
Technologies & Tools Used
The technology ecosystem that powers CathayLA's digital operations.
Microsoft Dynamics Business Central
ERP
WooCommerce
E-Commerce
Captivix UNO Plugin
Integration
Custom Mobile App
Mobile
Power BI
Analytics
Azure Cloud
Cloud
Conclusion & Future Vision
CathayLA's successful ERP modernization and e-commerce transformation streamlined operations, enhanced customer engagement, and enabled data-driven decision-making. Moving forward, the company aims to:
AI-Powered Analytics
Enhance AI-powered demand forecasting and inventory optimization.
Expanded E-Commerce
Grow the e-commerce platform with personalized recommendations and loyalty programs.
Supply Chain Automation
Automate supplier coordination and procurement for greater efficiency.
This case study highlights the power of ERP modernization and e-commerce integration in transforming food distribution operations, enhancing customer engagement, and driving sustainable growth.
Project Duration
Multi-phase ERP modernization and e-commerce transformation
Scope
ERP customization, e-commerce upgrade, mobile app development, and system integration
Outcome
30% increase in online sales with 50% faster order fulfillment
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