Wells Lamont: E-Commerce & Supply Chain Transformation for Safety Equipment Excellence
How a century-old global leader in work gloves modernized e-commerce operations with headless architecture, AI-powered recommendations, and automated order management
A Global Leader in Industrial Work Gloves
Wells Lamont Industrial, established in 1907, is a global leader in manufacturing high-quality work gloves designed for diverse industries — from automotive and construction to food processing and metal fabrication. With a long legacy of innovation, Wells Lamont combines advanced materials with digital technology to produce cutting-edge protective gear. The company is committed to delivering unrivaled technology, service, and support to its safety distributors and end customers.
Visit wellslamont.comCompany Snapshot
Industry
Safety Equipment Manufacturing
Headquarters
United States
Reach
Global Operations
Specialty
Industrial Work Gloves & Protective Gear
E-Commerce & Supply Chain Barriers
Wells Lamont faced significant operational challenges due to outdated e-commerce infrastructure and manual processes that could no longer support their growing global business demands.
Complex Online Product Navigation
Customers struggled to locate the right glove among a vast selection, as the catalog used industry classifications rather than glove type.
Manual Order Processing
Outdated manual processes for order handling led to inefficiencies, slow fulfillment times, and increased human error.
Limited E-Commerce Personalization
The absence of automated product recommendations meant potential sales opportunities were often missed.
Inventory & Supply Chain Visibility Issues
Without real-time inventory tracking, managing stock levels effectively became challenging.
Solutions and Key Steps Taken
A phased approach to e-commerce modernization, from discovery to full deployment and AI integration.
Digital Innovation Workshop & Opportunity Identification
Captivix conducted an in-depth workshop with Wells Lamont's leadership and frontline teams to assess current challenges and define a roadmap for digital transformation. This session focused on:
Gathered insights from frontline sales personnel and management to understand pain points
Evaluated existing e-commerce infrastructure to identify bottlenecks in product search, order processing, and inventory management
Crafted a transformation plan for online navigation, order automation, inventory visibility, and sales materials
Technology Stack & Solution Implementation
Captivix implemented a comprehensive technology stack to modernize Wells Lamont's e-commerce and supply chain operations:
Transitioned to a headless e-commerce architecture for greater flexibility and scalability
Implemented an automated Order Management System (OMS) with real-time tracking
Connected ERP with AI-powered inventory management system for real-time warehouse synchronization
Developed custom recommendation engine based on browsing behavior and purchase history
Integrated a bespoke brochure builder for sales reps to quickly generate industry-specific materials
Established real-time data flows between e-commerce platform and warehouse management
Measurable Results
Transformative outcomes that speak to the power of e-commerce modernization and AI-driven supply chain optimization.
50%
Faster Order Fulfillment
Automation of order processing significantly reduced delays, ensuring quicker delivery.
35%
Increase in Online Sales
Enhanced product search, personalized recommendations, and improved UI drove higher conversion.
Real-Time
Inventory Accuracy
Predictive analytics and automated sync optimized stock levels, preventing stockouts.
Custom
Brochure Builder
Sales reps create targeted marketing materials quickly, focusing more on customer engagement.
“Captivix helped us transform our e-commerce operations, making our platform more efficient, intelligent, and customer-friendly. Their expertise in AI and automation has significantly improved our order management and customer experience.”
Wells Lamont Leadership
Wells Lamont Industrial
Technologies & Tools Used
The technology ecosystem that powers Wells Lamont's digital operations.
Headless E-Commerce Architecture
E-Commerce
Order Management System
OMS
AI Recommendation Engine
AI
ERP & Warehouse Integration
Integration
Custom Brochure Builder
Sales Tools
Predictive Analytics
Analytics
Conclusion & Future Vision
Wells Lamont's successful e-commerce modernization and supply chain transformation streamlined operations, optimized inventory management, and enabled AI-powered customer experiences. Moving forward, the company aims to:
AI-Driven Merchandising
Expand AI-powered merchandising for dynamic product presentations.
Global E-Commerce
Scale the e-commerce platform for international markets and multi-currency support.
IoT Integration
Explore IoT-connected glove products for workplace safety monitoring.
This case study highlights the power of e-commerce modernization and AI integration in transforming safety equipment manufacturing operations, enhancing supply chain efficiency, and driving sustainable growth.
Project Duration
Comprehensive e-commerce and supply chain transformation
Scope
Headless commerce migration, OMS automation, AI recommendations, and brochure builder
Outcome
50% faster fulfillment with 35% increase in online sales
More Success Stories
Explore how other companies have transformed with Captivix
Ready to Write Your Success Story?
Join companies like Wells Lamont that have transformed their operations with Captivix. Let's explore how we can help your business.